There are great advertising campaigns, making you laugh as you drive by, maybe go to the company Web site to learn more about their advertised product. But lately companies have been trying another method, trying to motivate people to become better people.
The folks at the National Responsible Fatherhood Clearinghouse and their website fatherhood.org have just that in mind, reminding parents, especially fathers, that your kids appreciate it more when you spend time to be a parent. They have made, in my opinion one of the funniest TV commercials in a while, and it sends a great message. Watch this.
And this type of advertising is working, it sends the message and people get a laugh out of it. But the companies other form of advertising that I have seen is billboard use, and quite frankly, I think they should have used a different photo for their billboard in down-town San Jose on 7th street.
(I need to take a picture of this so you can see it.)
The image shows a father chasing his "son" in a spirited game of tag or something. When I first saw it, I thought that the man was chasing a young boy and he is fleeing in horror. The look on the boys face is priceless. He looks terrified that this man is chasing after him.
I just think that if anyone in the advertising department took a second look at the photo this strange, awkward photo could have been replaced with better suited photo, like them walking hand in hand. But I guess you can look at it any way and make it a case for being predatory, especially when the main focus is supposed to be an older man interacting with a child.
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